I’m the Regional Sales & Operations Manager of Orangetheory Fitness New Providence, Middletown, Shrewsbury (all in NJ), Allentown and Easton (both PA). Easton, the baby of the group, has been sitting empty for months. It’s been completed and ready for opening, however, with the state of the pandemic & current economy, we wait. We had our training dates and staff hired and have put it all on delay. It’s been a tough road.
In June, I’d taken on the role of Area Representative of NJ for Icebox Cryotherapy. The responsibilities of being an AR consist of selling the franchise licenses and developing the territory and the studios. Getting Icebox on the map and creating successful teams with a thriving business. It’s not a small job. It’s a career. Icebox is a natural fit, as we already had a great relationship with Icebox’s founder and CEO. The Icebox Corporate team is made up of women. You bet I wanted to be involved.
Within all the hype and excitement, I’d not fully thought out the challenges of selling licenses in an area that was closed down, during a time that banks were tightening their lending, due to the uncertainty of the pandemic. Nope. I just focused on what could be and decided to make it so.
Often times, I shoot first and ask questions later. It’s something I’m working on.
None of these decisions I’ve regretted. They do play a part in my stresses however. And they do play into my excuses. Now I’d had a dozen more reasons to not work out, I needed to sell another franchise that people in NJ didn’t really know anything about and couldn’t see unless they were headed to GA to visit HQ. No big deal, right? Especially when it’s frowned upon to travel and there’s self quarantines in place upon entry and return of certain states. No biggie.
What the hell have I gotten myself into?!
Gym Girl Dana 